Norvergence Opinion on the Partnership of Google with Ellen MacArthur Foundation

This Norvergence LLC blog post depends on the recent tie-up of Google with Ellen MacArthur Foundation.

To eliminate plastic waste and pollution through its latest technology, Google has joined the Ellen MacArthur Foundation’s New Plastics Economy initiative. 

The mission is to accelerate the transition to a circular economy that has three major goals:

• Eliminate all the problematic and unnecessary items.

• Develop and use innovative plastic that can be reused, recycled, and composted.

• The most important to circulate all the items in the economy (in an order to keep it out from the environment).

Mike Werner who is the lead for the Circular Economy (Google Global Sustainability Team) has said (Norvergence is quoting):  “As a partner, we’ll support these organizations in the goal of ending plastic waste through packaging redesign and new delivery models.”

On the other hand, Sander Defruyt, Lead of the Ellen MacArthur Foundation’s New Plastics commented:

“This is a really exciting opportunity to expand the possible solutions this network can work on, from applying technology to support new delivery models to monitoring towards creating better transparency on global plastic material flows and leakage.

Source: Intelligent Living

Through developing and using new data tools, such as through this partnership with Google, we can solve key challenges in the transition to a circular economy for plastics.”

Overall, Norvergence believes that it’s a great step to decelerate this plastic problem. Not only big organizations or governments, but we all should also come up with a new way we operate on a day to day basis to tackle plastic pollution.